I’m Diego Somigliana, a digital freelancer. I help businesses and agencies create websites, images, videos and ad campaigns. I also support KDP publishing projects and promotional materials.
Portfolio images and videos are shown in their original language.
Creative example · 12 seconds
Family hospitality
A family breakfast overlooking the Alps: an example of visual storytelling for hospitality.
Creative example · 10 seconds
Terrace atmosphere
Details, light and setting: a short sequence showcasing a guest experience.
Creative example · 10 seconds
History in motion
A scene set in the Colosseum with English text: a creative example for history and publishing projects.
Creative example · 42 seconds
A destination to discover
A video about Campodolcino: landscape and visual storytelling to promote a destination.
Creative example · 16 seconds
The guest guide comes to life
A promotional example showing how to access a digital guide using a QR code.
Creative example · 19 seconds
Julius Caesar, a visual story.
A short history video with English text: an example of content for promoting books and publishing projects.
AI avatars / A new way to introduce your business
Give your business a face with an AI avatar.
Your next presenter could be digital.
Turn your message into a professional, personalised video with an AI presenter. I create short videos that introduce your services, products, courses or accommodation clearly and with personality.
01 / PERSONALISED VIDEOA presenter for your business
02 / YOUR MESSAGEVoice and script tailored to you
03 / MULTILINGUAL OPTIONSSpeak to different audiences
04 / READY TO SHAREFormats for websites, Reels and promotions
Ideal for Websites · Social media · Google Business · Online courses · Tourism and hospitality · Business presentations
Watch the example and imagine your own service presented this way. Content can be updated as your offers evolve.
See an AI presenter in action.Digital tutor example · 58 seconds · Italian audio and on-screen text. An example of the format; your video is customised for your business.Your accommodation, brought to life.La Terrazza del Sole · Promotional video example · 26 seconds · Original audio.Meet Sole, your digital presenter.AI avatar promotional example · 10 seconds · Original audio.A digital presenter for your destination.Campodolcino promotional example · 29 seconds · Original audio.
01 / How I can help
A page that introduces your business. Content that tells your story.
Let’s start with a clear deliverable: a landing page for your service, campaign materials or practical support for your agency. We can then build an ongoing collaboration if needed.
AI-generated illustrative example01
Landing pages for businesses
A page dedicated to your service, with clear copy, images and a simple path to making an enquiry. Also suitable for special offers and advertising campaigns.
BUSINESS WEBSITES · PROMOTIONAL PAGES · UPDATESAI-generated illustrative example02
AI-assisted graphics and video
Graphics for social media and ads, brochures, posters, image editing and short promotional videos. We agree on the use of AI for each project.
IMAGES · PROMOTIONAL MATERIALS · SHORT VIDEOSAI-generated illustrative example03
Content and online presence
Copy for pages and ads, social content and updates. Reviews of eligible Google profiles and practical support on an agreed schedule.
COPY · SOCIAL MEDIA · GOOGLE PROFILESAI-generated illustrative example04
Ad campaign management and assets
Google Ads and Meta Ads setup and management: targeting, copy, images and video for your ads. Regular reviews, optimisation and reporting, with advertising spend billed separately.
GOOGLE ADS · META ADS · CREATIVE ASSETS
Additional expertise — Digital guest guides with QR codes and hospitality communication. Authors and independent publishers can explore KDP and Amazon Ads support below.
Meet Sole
Promotional video · 10 seconds · Original audio
Sole welcomes your guests
Promotional video · 10 seconds · English captions available
Illustrative service image · Original creative in Italian
New service / Digital hospitality
Your guest guide. A virtual host by your side.
I create tailored digital guides for hotels, B&Bs and holiday rentals, with an AI assistant that helps guests find information and explore the area. You provide the property content; the guide makes it easy to access.
One property · up to 20 guide cards
Italian, English and German
Property information and local recommendations
Smartphone access via link or QR code
AI virtual host grounded in the guide content
Usage limits and technical maintenance
Launch offer
Initial setup€390
Monthly fee€29 / month
The monthly fee includes up to 1,000 AI replies and technical maintenance.
Hosting, domain, additional content and usage beyond the allowance are excluded and quoted separately. Each project requires an agreed proposal.
Demo: La Terrazza del Sole · 6 questions per chat and 20 requests per day per browser.
AI-generated answers may contain errors. The assistant cannot change bookings or verify live prices, opening hours or availability. It refers guests to the host when information is missing.
Digital learning
Bring your next course to life.
I create video lessons and learning content with AI presenters, slides, voiceovers and tailored scripts. For online courses, schools, professionals and corporate training.
Explore two examples from the B1 Cittadinanza project: learning content delivered through short, clear videos.
Lesson 01 · 0:46
How to prepare
An introduction to B1 Cittadinanza preparation.
Lesson 02 · 1:47
Introducing yourself in the oral exam
A sample lesson focused on introducing yourself.
Italian audio and on-screen text · Digital learning demonstration videos.
Your online store. Personal support at every step.
From the initial idea to your online store, with one direct contact. I build and customise Shopify stores and support your day-to-day product, content and catalogue updates.
01 / SETUP
Design and configuration
Store structure, theme customisation, pages, menus and mobile layout. Support with payment and shipping configuration.
02 / CATALOGUE
Products ready to showcase
Product pages, images, descriptions, collections and content for physical and digital products, according to your project.
03 / MANAGEMENT
Keep your store up to date
Catalogue updates, prices and promotions, operational order support and analysis of available store data.
Explore an example
Visit the “Guide e Quiz Interattivi” page in my WAVE SERVICE store to see an example of presenting learning paths and digital products.
Initial setup and ongoing support are quoted separately according to scope. Shopify plans, apps, paid themes and transaction fees are separate.
Provided WAVE SERVICE store preview: CEDILS and B1 Cittadinanza interactive guides and quizzes.
Campaigns & independent publishing
From creative assets to your campaign.
Content and advertising management in one project: practical support for businesses, agencies and authors. The proposal defines platforms, materials, revisions and review frequency.
AI-generated illustrative example
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For businesses and agencies
Google Ads and Meta Ads
Campaign preparation, management and updates to promote services, offers and businesses.
Campaign structure, audiences and keywords appropriate to each platform.
Ad copy, graphics, images and short videos.
Landing pages and contact links where included in the project.
Spend and search term reviews, exclusions and ad updates.
Regular reports on clicks, costs and conversions actually tracked.
A clear brief before we begin. You can request campaign management, asset creation or both. Advertising spend is separate from my fee; client accounts and rights to materials remain with the client. Publication and approval depend on the platforms. Sales and commercial results are not guaranteed.
02 / Support for agencies too
Extra capacity. Working alongside your agency.
Need a page built or content prepared? I can support your team on clearly defined tasks, starting with a focused assignment. We agree on materials, deliverables and revisions before work begins.
A page, a campaign or promotional materials. Scope and timeline agreed before we begin.
B / ONGOING SUPPORT
Support that continues over time.
Recurring tasks, updates and an agreed work schedule.
C / TEAM SUPPORT
One part of the project, handled by me.
Practical collaboration on specific tasks for your business or agency.
03 / Work and examples
From content to a complete project.
A selection from the Lario Digital Lab portfolio. Reference projects and illustrative examples, with no commercial results claimed.
Two ideas for businesses / Demo concepts
How a local service or campaign could look. These concepts do not represent actual client commissions.
CONCEPT · HOME SERVICES
HOME / PROJECT Services · Contact
MAINTENANCE & RENOVATIONYour home. A clear plan.Request information ↗
Defined work · One contact · Project-based quote
LANDING PAGE / NON-INTERACTIVE VISUAL DEMO
A service, clearly explained.
An example page for a maintenance business: presenting the offer and inviting enquiries.
AI-generated illustrative example
YOUR BRAND / CONCEPTOne idea. Three ways to tell it.CONTENT FOR BUSINESSES ↗
YOUR CAMPAIGNMake your brand known.COORDINATED GRAPHICS
CONTENT / DEMO CONCEPT
Materials with a shared visual style.
An example of coordinated campaign graphics: a consistent identity, with messages and formats adapted to the agreed channels.
Original image
AI-assisted creative editing
Specialist focus / Digital hospitality
La Terrazza del Sole
From source material to a promotional scene: visual composition, copy and presentation of the experience. An example of how content can tell a property’s story.
The scene with people is an AI-assisted creative image, not a documentary photograph. Descriptive accommodation photos must accurately reflect the spaces, amenities and views.
Digital guides / Information
A warm welcome, in one link.
Guest guides bringing together instructions, contacts, local tips and map links. Easy to view on a phone and share via QR code.
This visual is an AI-generated promotional demo concept, not a screenshot of a client project.
Digital freelancer · Project-based collaboration Lario Digital Lab / WAVE SERVICE
A direct connection. From our first conversation.
Lario Digital Lab is my digital services business. I create websites, content and promotional materials, and manage advertising activities for small businesses and independent projects.
I provide practical support for businesses and agencies seeking an external collaborator for clearly defined tasks. I work remotely; we agree on arrangements and availability for each assignment.
Do you work remotely with businesses and agencies?
Yes, I’m available to collaborate with businesses and agencies remotely. Working arrangements and availability are agreed for each assignment.
Can I request a one-off task?
Yes. We can agree on a focused task or ongoing collaboration, with deliverables, revisions and fees set out in the proposal.
How are fees calculated?
The quote depends on the tasks, frequency, materials and deliverables required. Advertising spend, domains, hosting and external software are separate where needed and listed in the proposal.
What do you need to get started?
A project description, available materials and links to existing channels. Accounts remain yours; access is granted using each platform’s collaboration tools. Do not send passwords by email.
How is AI-generated content used?
We agree on AI use for each project. Creative edits are distinguished from documentary materials. Descriptive accommodation photos must accurately show the actual spaces, amenities and views.
Can I request campaigns and materials for a KDP book?
Yes. We can agree on Amazon Ads management, keywords and targeting, covers, descriptions and promotional assets. Ebook or print file preparation, if required, is scoped separately in the proposal. Your KDP account remains yours and every publication requires your approval; Amazon decides whether materials are accepted.
Is asset creation included in Ads management?
It depends on the agreed scope. The proposal sets out platforms, asset quantities and formats, revisions and management tasks. You can request assets only, management only or both. Advertising spend and external software are separate.
Can you guarantee sales or rankings?
No. Results also depend on the offer, market and budget. We agree on activities and performance indicators, without guaranteeing sales, bookings or rankings.
Advertising preferences
With your consent, we use the Google Ads tag to measure visits from our ads. Google may receive technical data, your IP address and advertising identifiers. Ad personalisation is disabled. You can decline and still use this website.
Original image
AI-assisted creative editing